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TJ Maxx

Grey recently launched a new campaign for retail giant TJ Maxx, and came to us to help develop the brand. Working with the angles that define the logo itself, as well as using light bleed effects, we gave them a branded toolkit for all TJ Maxx on air spots.

Credits
Client: TJ Maxx
Agency: Grey
Design + Animation: Gretel
Live Action: Jaci Judelson at HSI
Typeface: Helvetica Neue