Frames: Pause 12345678

Citi Stories

The Citi Stories campaign empowers individuals to "write their own story" with the help of their Citi card. The challenge was to craft an endtag that connected Citi's core-branded elements with the personal stories of campaign. Our solution was to use Citi's branded 'modules' to imply an abstract storybook.

Credits
Client: Citi
Agency: Publicis
Design + Animation: Gretel
Typeface: Interstate