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Nickelodeon

After completing their multi-platform rebrand, nick decided it was time to bring back their famous ‘nick-nick-nick’ mnemonic IDs and came to us for help. They wanted to treat the IDs in a new way, reflecting their new approach, and they wanted them to feel a little more grown up, since the characters featured are all from their tween and teen populated shows. We helped them develop a style for their shoot, then edited the footage they shot out in LA, shaping them into finished IDs. The end tags were developed to feel like they were part of the shoot, adding a sense of dimension and giving the nick logo a character of its own.

Credits
Client: nickelodeon
Live action direction: nickelodeon
Edit: Gretel
3D: Gretel
Design + Production: Gretel
Audio: Massive